Ex-September Films exec and Bridezilla's showrunner Jeff Collins has set up his own indie, with backing from UK-based producer/distributor ContentFilm.
The new entity will go under the banner of Collins Avenue and will produce reality programming for the US that can be exported internationally.
ContentFilm's distribution division Fireworks International will handle international sales of the resulting formats and finished programming under the terms of a five-year deal. ContentFilm will also take an equity stake in the company.
Collins has served as showrunner on several US reality series including I Know My Kid's a Star, How Clean is your House? and Survival of the Richest. Before setting up on his own he ran the US office of September Films.